Our Strategy

We are rights-based.

A rights-based approach starts by assuming that every single person deserves certain things, just because they are human. Because we focus on child rights, we talk a lot about the Convention on the Rights of the Child, which names rights like free primary education and health care services.

The way we see it, if you look at a certain right, there are two groups of people involved: those who hold the right (rights-holders) and those who are responsible for making sure that the rights-holders get what they deserve (duty-bearers). We work to empower rights-holders to claim their rights. At the same time, we support duty-bearers as they fulfill their responsibilities. By building the capacity of rights-holders and duty-bearers, we create a sustainable system run by people within a community—not outsiders.

We are gender-sensitive.

Globally, two-thirds of adults who aren’t literate are women, but less than one-fourth of parliamentarians are. In many of the communities where we work, we see female genital mutilation, child marriage, adolescent pregnancy, and gender-based violence. All of these issues affect girls and women more than they affect boys and men. That’s why, when we establish our Rights of the Child clubs, we invite three girls for every two boys. As we discuss how children can protect their rights, we encourage girls to take the lead in sharing their experiences and dreaming up solutions. After all, they’re the experts on these issues, and they have the most at stake.

But the boys are also important members of the clubs. As members, they are empowered to stand up for their own rights, and to stand with their sisters, cousins, and other girls as allies in the fight for equity. When we choose creative and resourceful leaders regardless of their gender, ethnicity, or abilities/disabilities, everyone benefits from a stronger society. So at the end of the day, we’ve all got skin in the game.